No, not summer weather, spring weather is just now sneaking in, but bathing suit season has arrived in the form of the Sports Illustrated Swimsuit Edition.
What started as a few page diversion from the mid winter doldrums has morphed into an extravaganza! There is no sports involved anymore (and no, you can’t count comely female athletes in bikinis as sports content), for that you get a separate regular issue of the mag.
I glanced through the issue and it took all of five minutes, because if you have seen one swimsuit issue you’ve seen them all. Dazzling warm weather locales; check. Incredibly expensive suits on supermodels; check. Girls with nothing on but incredibly painted-on replicas of of incredibly expensive suits; check. Girls with nothing on but shells; check. Girls with nothing on, but hiding behind strategically placed palm fronds; check. Random erect nipple or two; check. And unlike playboy when can actually say with a straight face, “I read it for the articles,” the only words in the magazine are two page “stories” on how arduous it was to shoot photos of nearly naked supermodels in each dazzling warm weather climate.
And now there is no real reason to buy the magazine off the newsstand if you aren’t a regular subscriber, just click on that cover photo there and off you go to the web site where there are more more photos than on paper, with videos too.
And like all things that start small and become wildly successful, it has sold it’s soul to commercialism in an effort to make as much money as possible. There are more ad pages than swimsuit pictures…I tossed out two of those smelly fragrance ads, 4 pages for Lexus, 8 pages for Direct TV before giving it up as fruitless. And now it is not just ads in the magazine, Nissan made several TV commercials that feature it’s very ugly Juke and swimsuit models.
Miata Top Transitions since 10/24/08: 947