Both Subaru and Volvo tout the safety features of their vehicles. Lots of folks have purchased something from these two manufacturers because of their claims.
My first-hand experiences with drivers of the two makes in traffic is that they believe the safety claims in two totally differently lights. The Subaru drivers drive more cautiously as if they are not sure the safety features will work, while the Volvo drivers drive in manner that they believe they are safe no matter how bone-headed they drive.