It’s The Taste Stupid

First we added bread sticks. Then it was stuffed crust pizza. Then two crusts with one on top. We’ve had Thin, thick and deep dish. Square shapes. Four separate pizzas in the same box. Two for Two. Three for three. Five for five. They keep inventing new gimmicks to get you to keep ordering their pizzas. The latest, unveiled using a Super Bowl commercial is break free cheese stuffed bits of bread around the edge.

They just don’t get it, make a good tasting pizza and people will come back without having to resort to trickery.