They have been doing this for as long as I remember, so it must be working. The Tums commercials always take place in a diner. The customers, the counter person and the look are different, but there is always some schmoe with gas or an upset tummy taking some product other than Tums. Someone will offer him advice on the best antacid to solve the problem. In the one I saw tonight the counter man told our sufferer to ask a counsel of experts and points to a trio of beefy Johnny Lunchpails at the end of the counter. The three of them are clutching their chests and bellies while, literally swilling, from a Tums container.
Maybe, just maybe, you wouldn’t have those gastrointestinal problems if you found another place to eat.