My wife was watching some of a marathon of yet another sneaky redecorating show on the Discover Channel, Surprise by Design. At about at the 50 minute mark of the show they went to a commercial (nothing unusual there.) The commercial was for The Sharper Image’s Ionic Breeze Quadra Silent Air Purifier (nothing unusual there.) The difference was it looked like an infomercial with the snappy pitchman, the perky woman hype-cheerleader and the testimonials from users. Plus it just kept on going. At first I figured it was one minute commercial (which in themselves seem long in today’s 15 second spots) but no it went on some more. I’m guessing 5 minutes but it could have been three. We no longer have the time for whole 1/2 hour infomercials, 5 minutes is enough. I only wish that what I saw was 1/6 as annoying as 30 minute jobs.